International Congress of Immunology 2016

TE&A managed the media for the International Congress of Immunology, Melbourne August 21-26 2016. Three press conferences, blanket coverage across all TV news and print including ABC Radio AM as well as coverage in the New York Times, El Pais and South China Morning Post. The event kicked off with a cover story in Fairfax Media’s Good Weekend. Overall reach: 3.8 million; $1.3 million ASR.
Good Weekend Article
http://www.smh.com.au/interactive/2016/fight-club/