Front page article from The Age.

Strategy of organising Lancet paper publication with opening of a new centre in Melbourne by Health Minister Greg Hunt led to syndication to more than 2 million print audience; across 60 radio stations and coverage on all five TV news stations with syndication. Internationally: BBC UK and NBC TV in US
https://www.theage.com.au/national/thousands-of-back-pain-sufferers-given-harmful-treatments-20180321-p4z5h0.html